Rumor mills are abuzz about a looming economic recession. With some of the big guns of Europe falling flat, clouds of another economic turmoil have started haunting the world all over again. For some, this scenario is reminiscent to post-Lehman era when news of falling shutters became so much banal …

Businesses of different fabrics are enthused about the reach that Social Media offers them. These platforms have empowered the online community to form fluid networks to catch up with like-minded people on myriad of things.

Co-creation can be seen at all the eight stages of what is popularly being referred to as the New Product Development by marketing gurus

Success with social media doesn’t only hinge on to setting up accounts and getting hundreds and thousands of ‘Likes’ and ‘Followers’. It requires much more than that. In fact, getting attention forms only the primary step of……..

It’s already been a couple of weeks since the search giant Google rolled out its blockbuster social networking service, called “Google+”, for a bunch of online folks to let them have a feel of what some online pundits are already referring as the next generation of social networking.

Evidently, the whole concept of social media marketing has graduated to the second level, where creating profiles and constant interaction with the audience wouldn’t just be enough. While a lot hinges on to what your vantage point is, but generally speaking, a sizable number of organizations either have no clue, or have gradually become reticent about the entire social media thing.

A majority of industry experts might’ve had shrugged off the use of the cloud computing in the education sector had it been a point a couple of years back, but this isn’t the case anymore. In fact, the virtues of the Cloud are now as valid and applicable for the education industry as it’s for any other domain.

Though you might already be aware of its features and functionalities, let me run you through some of its very useful tricks and features that will be instrumental in bolstering up your organizational productivity.

My sheer affinity towards Physics often makes me view things from that angle. I preferred to rate events and phenomenon on the basis of their compliance with the natural Physics Laws. Incidentally, my stint as a marketing professional inspired me to go for this intriguing cross-over of Physics and Marketing.

Amidst the glistening hoopla surrounding the concept of the Cloud and the staggering pace with which various organizations switching its operations to Google Apps, let’s take up the million dollar question – “How reliable is the Cloud, or Google Apps for that matter, for organizations?”

In my previous post, titled “Cloud for the Fittest : The New Technological Darwinism”, I talked about how cloud computing has broken out of the contours of being a frontier technology to become a technology-for-masses, from where it should logically go on to become a necessity for organizations worldwide.

For all those who view the concept of Cloud Computing as an innovation or a novel gift of technology, let me throw this caveat — It’s not “innovation”, but “evolution”.

Accounts of applicability of social media in bringing customers closer to businesses have become cliche over the time. This feverish pitch about the application of social media in marketing has reached to an extent where the marketing pundits have started calling it Marketing 2.0.

The arrival of social technologies along with the new-age platforms, such as smartphones and tablets, have triggered nothing short of a revolution in the way businesses approach their prospects.

Google is catching up real fast to capitalize upon all the hype surrounding going social. The search giant has jazzed up its Google Docs suite with a couple of new features that will surely enhance its social appeal by all means

Google is leaving no stone unturned to popularize its signature Google Apps Enterprises suite. The whole idea rests upon the notion of anywhere, anytime collaboration. And a very important part of this resolution involves making Google Apps accessibility seamless across handheld deices, particularly smartphones. Apparently, aligning to the same, Google …

Social technologies are creating revolutionary tides in modern businesses. These have extended beyond the contours of marketing and have started touching tangentially to almost all business processes, such as post-sales services, idea generation and validation, lead creation, feedback, etc.

Does your job-profile involve rigorous working with Microsoft Office components, like Word, Excel, PowerPoint, etc? If so, then you would’ve possibly been through the annoyance of group-editing documents by sending emails to your co-workers for that.

Making the most of the myriad of Google products, including YouTube, Google Docs, Gmail, etc, is imperative for you if you’re using them for business. Since all these products are loaded with numerous features, it becomes difficult at times for the folks to keep up.

“Cutting the cord” is a phrase that is gaining a new meaning in recent days — cutting your cable, FIOS or satellite TV connection. Cord cutters rely mostly on online services instead of paying for 100s of channels that you probably never watch. The key enablers towards this trend at …