MediaAgility

MediaAgility Becomes A Google Apps Premier Enterprise Reseller

Jitendra Gaur — Wed, 15 Feb 2012 05:49:49 +0000

MediaAgility announced today that it has become a Premier Enterprise Reseller of the Google Apps™ suite of communication and collaboration tools. This new designation from Google enables customers to more easily assess a reseller’s expertise advising on and deploying Google products. MediaAgility has moved from an Authorized to a Premier Reseller based on their expertise and success in helping customers deploy and use Google Apps. MediaAgility has provided their expert and successful assistance to customers for deploying and using Google Apps suite of communication and collaboration tools. As a reseller, MediaAgility offers helpdesk support, training, Google Apps premium edition setup and various advanced services.

“The Google Apps Reseller program has been a critical component of our business,” said Rajesh Abhyankar, President, MediaAgility. “We’re pleased to be recognized as a Premier Reseller, and we look forward to continuing our work helping Enterprise customers take advantage of Google Apps.”

Google Apps brings simple, powerful communication and collaboration tools to organizations of any size – all hosted by Google to streamline setup, minimize maintenance, and reduce IT costs. With Gmail (including Google email security, powered by Postini), Google Calendar, and integrated IM, users can stay connected and work together with ease. And, using Google Docs and Google Sites, which include word processing, spreadsheet, presentation and website creation tools, they can share files and collaborate in real-time, keeping versions organized and
available wherever and whenever users work.

The Google Apps Reseller program includes companies globally that sell, service and customize Google Apps for Business for their customers. As a part of the Apps Reseller program, MediaAgility receives training, support and deployment tools from Google, as well as access to APIs for integrating Google Apps into their customers’ business operations. To learn more about becoming a Premier Reseller, including eligibility criteria and benefits, please visit the Google Reseller Program website:http://www.google.com/enterprise/resellers.

For more information on MediaAgility program please visit http://www.mediaagility.com.

MediaAgility is on a mission to help our clients adopt the New Paradigm defined by mobile, social and cloud computing. With offices in Singapore, India and the US, MediaAgility has deployed thousands of Google Apps licenses across many countries with expertise in complex systems integration and migration. Our product UniPlayer – Augmented Brand Monitoring is available on the Google Apps Marketplace. MediaAgility has developed frameworks like Social Studio and CellAgility to jump start your journey into the New Paradigm of computing.

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Google,
Google Apps, Gmail, Google Talk, Google Calendar, Google Docs, Google Sites and Google Video are trademarks of Google Inc.

Matrix Cellular Goes Google!

Jitendra Gaur — Mon, 06 Feb 2012 11:29:33 +0000

The Company

Founded with a resolute vision of providing seamless and cost-efficient connectivity solutions to international travelers, Matrix has garnered a reputation of being a telecom operator of choice for many. The company’s services range includes International SIM and Data solutions, and aims to cater to all sections of the society, such as leisure and business travelers, and students studying abroad. The company gained several awards and accolades for its remarkable services in all those years of its existence.

The Challenge

Matrix embraced the then popular on-premises information architecture for meeting its IT and communication needs. The company utilized the technology to its full potential and fared noticeably well for the time. However, with Matrix expanding its tentacles into various regions across the globe, the on-premises architecture became redundant in addressing the ensuing needs of the organization.

One of the most excruciating challenges for the company involved shelling out hefty sums in procuring licenses. Not only this, in order to manage its tasks, the company relied solely on MS Outlook, which required it to purchase Microsoft Office license. It is quite clear that licensing cornucopia consumed a major part of company’s IT expenses.

Having offices at multiple locations, collaboration emerged as the prime requisite for its profitable functioning. To make it easier yet efficacious, they had been relying on various OS, which apart from being expensive, were considerably prone to virus attacks. Another major downside with OS was that if any problem affected it, there were higher chances that the company might lose all the data.

Fast and effective work, coupled with the ease of change have been their major consideration, as one needed to be on a fixed location to get access to the work. Then, the storage was restricted to a certain limit, impacting the efficiency of the users. The company had to deploy more resources who could help them maintain the servers, further burdening them exorbitant costs. Furthermore, OS came with a high risk of data loss in case of mishaps, man-made or natural.

The Solution

Aware of the rapid changes taking place in the telecom industry, it had become indispensable for the company to keep coming with cutting-edge solutions while keeping the budget in control. Like before, the company revisited its overall strategy and brainstormed about how they can achieve the aforementioned goal. Along the same line, the company’s leadership team concluded about bring into being its Cloud transition with core business applications. And after a thorough research, they found Google Apps for Business best suited to their requirements. With Google Apps, Matrix Cellular Services kept its licensing related woes at bay and threw its entire weight behind augmenting its staff at multitude of locations across the globe.

The company is now using Google Docs as a real-time collaboration tool to work on its plans. This has been facilitating the company to save immensely upon the time and resources they would otherwise have to waste. Google Sites is another Google Apps component that has been enabling the company’s management to disseminate, with ease, any important plan throughout the organization.

Google outclassed all other service providers in almost all aspects, including features, costs, reliability, data storage and ease of use. Above all, it has helped the company axe out several issues it had been facing.

MediaAgility Services

MediaAgility played a vital role in helping Matrix Cellular Services to switch to the Cloud from legacy organizational infrastructure. Initially, the company was obviously a little quizzical about migrating all its operations to the Cloud, but MediaAgility was there right from the moment when the company first roped in them and shared their vision for going the Google way.

MediaAgility’s sessions on Change Management sped up a hassle-free transition for Matrix Cellular Services’ workforce to Google Apps. These sessions were tailored and delivered intuitively to make sure that the employees get accustomed to the changes surfaced after the company migrated their operations to Google Apps.

Google Apps – A Smart Bet For KPOs

Avijit Bajpai — Wed, 21 Dec 2011 04:32:15 +0000

Rumor mills are abuzz about a looming economic recession. With some of the big guns of Europe falling flat, clouds of another economic turmoil have started haunting the world all over again. For some, this scenario is reminiscent to post-Lehman era when news of falling shutters became so much banal that they had stopped making it to the top headlines for those times. The notion of another meltdown, however apocryphal it may be, would certainly have an austerer impact on the economic fabric. Prevention is better than cure, and it all depends on the preparedness of various businesses to weather it down.

Although perils of the downturn monster would affect all the industries almost alike, Knowledge Processes Outsourcing (KPO) industry would bear the brunt somewhat more than others. This is simply because a large chunk of developing nations, which are considered as engines to pull the world out of the recession quagmire, have a massive service sector dwelling upon KPO operations.

Well, it goes without saying that KPOs should have a well-defined and all-encompassing plan of action to firm up their pertinence if any undesirable economic situation pops in. This inadvertently calls upon for a rather strong and cost-effective organizational structure, of which the IT infrastructure is the most significant one.

IT departments of these organizations waste a substantial amount of their time in maintaining and patching their on-premises servers, thwarting innovations and improvements to lull. It’s not just about maintaining servers, but also about the annoyances related to getting new licenses every time new users join the organization.

All these mundane chores, among several others have been impacting the efficiency of IT professionals big time. Their Helpdesk aspect has gained the main-stage, while the very essential function of exploring inventive ways to make organizations more interactive has been shrugged off.

Apparently, an effective answer to all these quandaries could be a shift of IT infrastructure from the existing on-premises servers to the cloud. And there’s no other name as credible in the Cloud parlance as Google. The search giant, with its Google Apps for Business Suite, presents a affordable yet highly efficacious information architecture to organizations of different shapes and forms.

Being on the Cloud, Google Apps saves IT people from getting into the hassles of maintaining and updating servers, letting them free for thinking out ways to enhance the fluidity of their organization’s communication framework. In addition to that, the centralized updates of Google Apps further spares them from waiting and subsequently patching servers almost every month, or sometimes even twice in a month. On top of that, with Google Apps getting new licenses is a cake walk to say the least. This comes as a huge sigh of relief for the small and medium-sized organizations looking for expanding their tentacles into diverse geographies.

These remarkable benefits, coupled with myriads others, such as enhanced collaboration, anytime, anywhere availability, multi-device compatibility, centralized updates, near-zero downtimes etc, Google Apps for Business forms a critical part of the armory of the KPOs to help them battle out the scariest of the economic crises.

UniPlayer Clients

Vidushi Bhatia — Thu, 15 Dec 2011 07:29:27 +0000

UniPlayer FAQs

Vidushi Bhatia — Thu, 15 Dec 2011 07:25:12 +0000

What is UniPlayer?

UniPlayer is a new breed of applications that puts the power of the new paradigm of mobile, social and cloud computing into the hands of your entire organization to identify opportunities like never before. It is a cloud based brand monitoring tool that helps businesses gauge their brand reputation on various social media sites. This cutting-edge tool listens to whatever is being said about your brand, industry, competitors as well as business interests and threads all the information on to one single platform to help you gain a holistic view of your brand’s reputation.

What is Brand Monitoring?

Brand monitoring is the task of strategically and regularly monitoring online resources to discover and influence what is being said about your brand and your potential customers.

What is Crowd-sourcing?

Crowd-sourcing is the act of sourcing tasks otherwise performed by individuals to a group of people or community (crowd) or employees of an organization through an open forum.

What is Augmented Brand Monitoring?

It refers to the technique of amplifying an organization’s brand monitoring efforts by involving the brain power of the entire organization (crowd-sourcing) to monitor, engage and influence the online communities.

What is Google Apps Single Sign On?

Single sign-on (SSO) is a property of access control of multiple related, but independent software systems. With Google Apps SSO a user logs in once into her Google Apps account and gains access to all systems without being prompted to log in again at each of them.

What is Sentiment Monitoring?

Sentiment monitoring aims to determine the attitude of a writer with respect to the brand, product, service or the business in entirety.

What is Cloud Computing?

Cloud computing is the delivery of a service, whereby shared resources, software, and information are provided to computers and other devices a over the Internet.

UniPlayer Features

Vidushi Bhatia — Thu, 15 Dec 2011 07:20:12 +0000

UniPlayer is an innovative product that augments the cloud computing power with the tremendous brain power of your organization to deliver on some of the difficult tasks like Brand Monitoring, Lead Generation, Customer Service, Co-creation and Product Ideas.

The most striking feature of UniPlayer is crowd sourcing. It facilitates a company-wide proactive engagement with brand monitoring, empowering your organization to engage with social media and yet follow a publishing and compliance workflow. Crowd Sourcing is critical to identify relevant and actionable content that is almost impossible for just the data crunching machines to find.

As it’s a Cloud-based tool, it engages each person in the organization to tag content, provide their judgement about the sentiment of a piece of content.

It enables you to generate reports, export content through extensive APIs and integrate UniPlayer into your corporate IT ecosystem.

Another imposing attribute of UniPlayer is that it’s designed to use Google Apps’ one-click install, Single Sign On and universal navigation to provide easy deployment across the company. Its integration with Google Apps further boosts up its collaborative nature, empowering all levels of your organization to engage with the social media while following a compliance and publishing workflow.

UniPlayer boasts of an intuitive user-interface that makes it easy for users to navigate through its features. It is tailored to work on a discrete range of platforms, including smartphones, tablet devices, and Internet TVs. It presents stats and metrics about you and your rivals’ performances in very concrete and easy to understand manner.

UniPlayer is an innovative product that augments cloud computing with the tremendous brain power of your organization.

Embrace the new paradigm with Augmented brand monitoring – The Uniplayer!

UniPlayer Pricing

Vidushi Bhatia — Thu, 15 Dec 2011 07:18:54 +0000

	PERSONAL	STANDARD	PROFESSIONAL	ENTERPRISE
Price / Month	Free	$15	$30	$100
Keyword Groups (100 Characters max)	3	10	25	100
Add-on Keyword Pack of 5	X	$5	$5	NA
Users	3	20	50	Unlimited
UniPlayer on the go – Mobile Edition	X	X	X	X
Add-on User Pack of 5	X	$5	$5	NA
Feeds	Unlimited	Unlimited	Unlimited	Unlimited
Discussions	X	X	Yes	Yes
UniPulse	X	X	Yes	Yes
Sentiment Tagging	X	X	Yes	Yes
Compliance Based Publishing	X	X	X	Yes
Custom Tagging, Lead Generation	X	X	X	Yes

Hospitality Industry – It’s Time To Grab The Crowd

Avijit Bajpai — Tue, 08 Nov 2011 06:53:35 +0000

Businesses of different fabrics are enthused about the reach that Social Media offers them. These platforms have empowered the online community to form fluid networks to catch up with like-minded people on myriad of things. Checking online reviews for movies and hotels is phasing out, with users turning to somewhat more familiar, and thus credible sources in the guise of their social networking peers. This exercise knocks down the vicious practices of paid or influenced online reviews.

Recall the last time when you went out for a literally intolerable movie after reading a flashy and flowery online review. Not only was it a waste of your time and money but you also had to sit through a poor attempt at filming. Same might also be true about the last restaurant that you visited for some occasion. You might have had an evening bumbled with bad food, poor service or unappealing surroundings!

Having their restaurant and movie plans botched up, a sizable number of users still get the guts to screw their vacation by counting on random online reviews for hotels and travel packages. Devastation in this case is much more severe than what it was in the prior cases. You can, however, certainly bank on some trustworthy sources. Just to avert any fiasco, it’s better to talk to someone who has that first hand experience of the place, or the hotel or travel company you’re considering. And social networking sites are the portals where you find them.

This is where active minds in hospitality industry can break in. Businesses need to be cognizant with the fact that the new-age customers are no longer getting all their info about the various businesses from their marketing materials. Social media plays a crucial role here. Those embarking on a journey find it worthy to rub their friend’s nose in it. Social media influencers help psyche them up for the upcoming sojourns. For instance, one can update his Facebook status as “I can’t wait for the November 27th before I sail off on Carnival Cruise”.

Such comments and statuses that users make on a whim function as effective advertisement for the companies. Others who read them might be prompted into checking out more about the travel company involved. It is, therefore, imperative that the company has an appealing and dynamic page on Facebook and/or have a highly interactive Twitter account. The company needs to have these pages setting out discussions on their behalf asking social media users for their views on a wide range of things, such as gathering info about their favorite places across the globe.

Setting up these pages isn’t a challenge for some, but what has emerged as a daunting gainsay is how to monitor these overwhelmingly crowded platforms. With social media messaging growing exponentially at such a staggering pace, it is important for businesses to have an efficacious network monitoring mechanism. Primitive methods of monitoring involve putting a team of professionals in place that just keep on piloting over the websites to keep an eye on whatever is being said. This has further evolved into automated systems that boast the power to automatically watch over the social networking sites for comments, blogs and status updates.

This has further metamorphosed into a new range of brand monitoring applications that are more collaborative and sparing in term of resource use for brand monitoring exercise. These new age applications have the potential to include every individual from an organization into social media reputation management.

Such a brand monitoring modus operandi is apparently more than useful for a dynamic and engaging industry like Tourism and Hospitality. With effective monitoring strategy, businesses will be better positioned to leverage their users for driving highly contributive feedback and idea channels. They can rope in the crowd to take part in developing products and services and thereby deliver their offerings in perhaps the most aligned manner.

Social Co-Creation and Product Development – A Systematic View

Avijit Bajpai — Tue, 04 Oct 2011 04:27:37 +0000

In one of my erstwhile blog entries, titled “Understanding “Social Co-Creation” and its Role in Business Development”, I discussed about the concept of social co-creation touching various peripheries of product development, ranging from idea generation and idea validation, to opportunities assessment, and devising business strategies. While, apparently, it shed some light on employing co-creation in general, this discussion will stride deeper into the core of product development and various processes associated with it.

Co-creation can be seen at all the eight stages of what is popularly being referred to as the New Product Development by marketing gurus. Let us take all these stages under three broad points and see how co-creation is vital at each level.

Idea Generation and Screening constitutes the preliminary step in a product development life-cycle. An idea is originated using different management tools, such as SWOT and PEST Analyses, and taking several other factors, including market trends and consumer behavior, prospects, competitors, and the likes into account. During the process, several ideas are created and scrutinized on diverse scales and tiers. These ideas are weighed and analysed on factors like product suitability, size of the targeted market, profitability, technical feasibility, etc.

Clearly, this very inception of the product holds sheer significance, and this is where businesses can leverage the power of social media and co-creation. It’s sensible to rope-in social media users at both levels, and especially on the second one. It lets businesses corroborate the idea they have reached upon by listening to the very audience that will use the product. After nabbing a handy idea, comes the stage of

Concept Testing, Business Analysis, and Beta Testing, wherein companies develop marketing and engineering details. It’s at this phase the product is tested for patent and intellectual property rights related issues, consumers’ reaction assessment, decisions over production costs, viable selling price, sales volumes, are to be made. While concept testing confines to the organizational premises, business analysis and beta testing can be done exploiting the social media. You don’t have to search out the test-groups for carrying out beta testings. Instead, you’d just need to call upon your social media fans and followers for taking the bid. You can further extend this exercise to decide selling price and have a better idea of consumers’ reaction to it. On the basis of the beta feedback, it’s time to move on to

Technical Implementation, Commercialization, and Revisiting the Product Pricing. Close liaison with your prospects makes it easier for you to introduce technical improvements and implementations, such as ensuring logistics, resource estimations, putting apt quality management systems in place, among others. However, it further gives you an extra edge at the time of product launch, and planning out brand promotion campaigns for this. Since your audience would already be aware of your offerings, you can influence their discussion and leverage word-of-mouse marketing thereof. Subsequently, it will also place you better to revise product pricing by performing a rather concrete value analysis, both internal and external, juxtapose competitive technologies, and most significantly examine the impact the new product would have on your entire product portfolio.

With the benefits of tethering your audience directly into the development of the product they want to use, you’ll save resources you’d otherwise waste in reaching out to the audience. Co-creation has become more than essential in this volatile economic environment. It lets you adopt bottom-up approach by letting you deliver the product your consumers want.

Our Value Proposition for Google Apps

Vidushi Bhatia — Mon, 19 Sep 2011 10:54:44 +0000

As authorized resellers of Google Apps Suite, we offer following services:

Google Apps Premium Edition Setup
Helpdesk support
Training
Advanced services

Google Apps Premium Edition Setup

Dedicated Account Manager
Technology assessment of existing structure
Domain verification in Google Apps
Setup Google Apps for your domain e.g. (mail.yourdomain.com)
Configure Gmail settings & MX Records
Setup recommended tags for video
Unlimited user accounts creation, group, email lists
Migrating existing email infrastructure to Google Apps
Mobile synchronization, POP3/IMAP email clients, and many more configuration/setup
Advance migration of mails from servers like Lotus Notes, Microsoft Exchange
Configure Google Sites settings and sharing options
Customize the appearance by adding logo of your company/business
Configure Calendar settings, creating resources, and sharing options
Miscellaneous settings like time zone information, enabling SSL etc.
Free ticket based helpdesk support

Helpdesk Support

Suitable for Small & Mid size business who have implemented Google App and are looking for cost effective options for support of Google Apps.
Phone, Email and Live Chat support 24X7
Ticket based system for monitoring and tracking support requests Onsite support, remote end user support
Flexible packages as per client’s requirement on Per hour/Per call basis, unlimited support hours on Monthly/ Quarterly/ Yearly basis (office hours, 24X7)
Support for all activities like accounts management, setup, configuration changes, mobile synchronization support etc.
Service usage and activity reporting

Google Apps Trainings

Recommended if you are planning to deploy Google Apps or have already migrated to it.
It is advisable for users/companies that are transitioning from an office environment to a

Google Apps environment for a faster adoption of new services.

End-user training on various Google Apps like gmail, calendar, talk etc.
Administrator training on advance and day-to-day administrative tasks like user maintenance, group/filter creation, account suspension etc.
Onsite training as per client requirements
Online training and help contents
Training on shared video creation and conversion
Customized training program as per requirements

Advanced Services

LDAP integration for using existing authentication service
Single Sign On (SSO) for unified authentication
Dual delivery of incoming mail during transition period on Microsoft Exchange and
Lotus Notes
Website design & development for Google Sites
Integration of Google Apps components (Chat, Calendar etc.) with existing website
New application based on Google Apps API

Visit Us on Google Apps Marketplace