Ep 1: Introduction and why is it crucial for media companies to understand media content better?

While the creation of new media content has paused, the demand for engaging, informative, and useful content hasn’t. Media companies are returning to their massive libraries and back catalogs to help fill their audience’s demand for content. 

But is it being done efficiently? 

Watch the snackable 5-minute video where Jala Sanar, Digital Advisor at MediaAgility, introduces the series and answers one burning question relevant to media companies, one at a time.

Coming up next week: ‘Media paradox the M&E industry is facing and how to optimise media pipelines’.