Ep 2: The Media Data Paradox

… And 2 recommendations to fuel your media workflows

The paradox is: Your audience wants to consume more content than ever before, but your production teams have been slowing down. 

What can your media company do when operating in such a paradox posed by the pandemic?

You can turn to your existing content archives and channels. We know it is easier said than done. The bigger the size of your video, audio, and text archives, the tougher it is to parse through them to locate and deliver valuable and timely content to your audience.

To help you figure a solution to this paradox, Jala Sanar, Digital Advisor at MediaAgility, brings the second episode of Big Bang Data series. Watch the video where she shares two recommendations to help you maximize the value of your existing content sources and repositories.

Coming up next: Know what your content already knows – An AI case study