Ep 4: Understanding audience engagement with ML – A Case Study
Being able to understand audience reactions and engagement leads to closing the gap between what they need and what your media and entertainment company offers. In such an evolving industry, understanding the audience engagement is a superpower.
In this episode, Jala Sanar, Digital Advisor at MediaAgility, has picked the success story of an entertainment giant who used ML models to better understand their audiences’ engagement and real-time reactions to optimize and improve their performances.
Also, Christina Eberhardt, Field Marketing Associate at MediaAgility and the special guest in this episode, takes us through the two pipelines that enabled this for the entertainment giant.