MediaAgility with Google Maps APIs, Helps Bigbasket Deliver Engaging Customer Experience with Faster Order Deliveries

This customer success story was originally published on the Google Maps site.

“We couldn’t have started Bigbasket without Google Maps. It helps us to be fast and efficient, and make sure our customers get what they’ve ordered quickly.”
Pramod Jajoo – Chief Technology Officer, Bigbasket

Challenge

When Bigbasket was founded in December 2011, it guaranteed to deliver goods within a one-hour delivery slot of its customers’ choosing or it would refund them 10 percent of their orders. The company also introduced an express service, delivering groceries within 90 minutes of an order being placed. Bigbasket needed a mapping platform that could help it meet its delivery times, and offer a familiar interface to customers.

Solution

MediaAgility, a digital consulting company, recommended Google Maps APIs to Bigbasket. When customers use the Bigbasket mobile app to place orders, they select their locations on a Google Map. The prices and availability of groceries varies according to location, so a customer’s location determines the cost of the order and what can be ordered. It is also used to determine driver routes. Bigbasket used the Google Maps Javascript API to build a web-based app for the company’s backend that tracks all orders and delivery progress. Dispatchers use the Google Maps Directions API to match drivers with orders and customers, and the Google Distance Matrix API to get estimate the time of arrival for deliveries. As dispatchers track the progress of deliveries on the map, they can tweak routes as necessary.

 Benefits

  • Bigbasket handles more than one million orders per month, and delivers in more than two dozen cities in India
  • Bigbasket now has more than four million customers
  • Orders are delivered on time, increasing customer loyalty