MediaAgility, With Google Maps APIs, Helps Swiggy Improve Customer Experience with Faster Food Deliveries

This customer success story was originally published on the Google Maps site.

“Google Maps provides the most accurate and reliable data, which is crucial for us because maps and location are central to our business. We also knew Google’s intuitive interface would provide a great customer experience with little to no learning curve.”
Aman Jain – Senior Product Manager, Swiggy. 

Challenge

Founded in 2014, Swiggy started small, delivering food to a few neighborhoods in Bengaluru, India. As the company grew, the team wanted a mapping technology that could help expand the service throughout India. Swiggy needed a scalable mapping platform that covered a wide geographic area and offered tools to help the company to build an efficient mobile app and website for customers and delivery staff.

Solution

Customers find restaurants and order from them using an Android app, an iOS app, or the website. Swiggy worked with Google Maps Partner MediaAgility and used a variety of Google Maps APIs to develop web and mobile apps that incorporate relevant local restaurant details. In order to guarantee fast food delivery, Swiggy returns only restaurants within four to five kilometers of the customer’s location. The Google Maps Directions API is used by drivers to easily route to restaurants and customers. The customer can track the progress of the delivery and estimated arrival time using a mobile app or the website.

Benefits

  • Built a hyper-local delivery service that is growing throughout India at a rate of 25 percent per month
  • Deliveries are made quickly, resulting in higher customer satisfaction and retention—users have been so satisfied that nearly 80 percent of its orders are from repeat customers
  • 1000+ drivers seamlessly handle tens of thousands of orders per day