MediaAgility Survey : G Suite Contributes To Increased Productivity and Fosters Innovation At Workplace

 [Includes survey results from MediaAgility’s existing G Suite user organizations]

Organizations often reach out to our digital consulting teams with questions around improving their workplace productivity, achieving faster go-to-market, and incorporating seamless collaboration. Legacy desktop-centric computing is now a thing of past. Companies are now embracing tools that help them collaborate instantly from anywhere in a live environment. Business leaders today, want the tools that help them to foster innovation and ensure faster go-to market – possible only through cloud-powered architecture that efficiently takes over the shortcomings of desktop software.

While it’s easy to jive on how productivity boosting tools can mobilize an organization’s internal processes, with this blog post, we decided to take a sneak peak into our existing G Suite customers’ business processes to understand how Google’s set of tools, G Suite, is truly driving value for their businesses! The analysis shared in this blog post is derived from global B2B organizations that collectively represent approximately 7700 proactive G Suite users.

The evaluation phase

We observed that the story of every G Suite deployment begins with a challenge. Nearly every customer we spoke with, was figuring out ‘How to securely bring together people, processes, and systems to increase productivity, enable faster collaboration, and reduce costs?’

In their pre-deployment days, they were looking for a solution tailored for the unique needs of each of their workers, especially sales and service professionals. They needed a tool that humanized their communication, so users can connect quickly, get up to speed and collaborate in a hasslefree manner.

When we asked them about their concerns before evaluating their need for a productivity and collaboration software, here’s how they responded –

Apparently, most of the customers had multiple concerns before taking their leap of faith. Before making the move, 80% customers wanted to achieve a fairly priced, secure infrastructure. For as much as 60% customers, biggest concern was if the transition would really work for their business. 60% of customers also expected to transition to a system that would be easy to use and ensured smoother user adoption.

When we asked about what triggered them to think about decommissioning their legacy desktop-software – Was it the pricing? Storage? Features? Here’s how they responded –

With this question we wanted to understand what were the business advantages that convinced them to switch to G Suite. 30% of the interviewed customer segment found G Suite to be a great value for their money as it comes with a suite of applications that are extremely easy to use and make their teams more connected and in sync. With 30 GB of drive storage, users can upgrade to an unlimited storage plan for $10 per user per month which is another factor that made 20% of the customers inclined towards G Suite. 20% of the customers also factored in G Suite’s seamless collaboration before making the switch.   

How easy was it to get started with G Suite?

We ran this question to understand that how easy is it for a fresh G Suite user to get used to its myriad features and applications. Here’s what we found out –  

Half of the customers said that getting started with G Suite was moderately easy, while 30% found that getting handy with G Suite was like a cakewalk! Although 20% of them were bit confused initially, but within in no time they got used to it.   

What made the transition smooth?

With a magnifying glass, we tried to do a quick investigation into what actually worked for them. Was it MediaAgility’s proactive after sales-service? or was it the extensive user training we provide after deployment? or, simply because G Suite was extremely easy to use? Here are the results –

Majority of the customers were overwhelmed with the ease of use of features and applications that G Suite offers. While, close to 47% of them were impressed with MediaAgility’s proactive after sales service and extensive user training. Just to give you an idea, MediaAgility provides Customer Success Services for G Suite, where we ensure that the customer organizations who have migrated to G Suite are optimally utilizing all the features offered by the product suite and are successful in their initiative to achieve business transformation.

How long has the journey been?

“G Suite is ideal for the hospitality sector or any vertical that needs to share information quickly and efficiently within the company or outside. Another reason for us to adopt G Suite was storage, uptime and security. No other product offers such powerful functions along with the security and uptime guarantee”, says Vijay Saraswat, IT Head, Holiday Inn. [Read their complete customer success story here]

G Suite has been enabling content mobility from device to device making it available everywhere for use and collaboration – and customers are loving it! Seamless integration with existing applications and processes makes G Suite an integral part of business processes for most of our customers. To determine the level of product stickiness, we asked our customers about how long have they been using G Suite. Here’s what they came back with –

Most of the customers we spoke with, have been using G Suite for almost 2-5 years, with 10% of the customers using it for more than 5 years.  

In G Suite, what do you use most?

For any productivity and collaboration boosting tool, users’ experience majorly depends upon the usability and how the app personalizes the view for them to make them more productive. G Suite, for our customers has been empowering their employees with hasslefree collaboration which helps them make quick and informed decisions, hence massively contributing to organizational success.

G Suite users get access to Email, Hangout (for instant messaging), Docs (for word processing), Slides (to design presentations), Sheets (spreadsheets to capture and analyze data), Drive (cloud storage), Calendar (instantly schedule meetings), Sites (like a regular website to make information center for your next project or event), Forms (to run surveys and questionnaire), Vault (to manage, store, search, and export your important business information), and Google+ (social network to collaborate with your team and customers)

With this question we wanted to find out the most popular tool or application that G Suite offers. Curious? Take a look –

Clearly, G Suite’s email feature is a huge hit! The G Suite users also love to leverage collaboration features to share documents and collaterals such as Drive, Docs, Slides, and Sheets to drive faster updates and feedback.

How would you rate your experience of using G Suite so far?

G Suite got an 8.3! Our customers were immensely satisfied with G Suite as an unperturbed source to connect people with business. They see G Suite as a foundation to build smarter teams that collaborates in real-time, makes decisions faster, and that accesses extensive, shared knowledge-base.  

All of our customers we reached out, felt that desktop-based legacy tools can be limiting in terms of features and flexibility. While, G Suite follows a more synchronized and purposeful approach to let users work together without even having to be in a physical office!

The findings that we shared in this blog post are the result of a quick analysis. Though, as a digital consulting company we strongly recommend you to conduct your own impact analysis to see what specific benefits you could draw using G Suite and clearly chalk out what might or what might not work in your case.

Looking for a G Suite implementation partner? As a Google Cloud Premier Partner, MediaAgility has worked with more than 1000 businesses to help them harness the power of G Suite. Click here to get started with your evaluation today.