2.7 Zetabytes of data exist in the digital universe today. With almost all enterprises going digital and more than 4 billion people producing data on their desktops, tablets and mobile phones worldwide, growth in data is here to stay and need to process such data will become imperative.
With the invent of various devices and new ways of data creation and consumption; the volume, velocity and variety of data that organizations need to analyze is changing rapidly. Lack of timely data insights is preventing companies to innovate and grow fast. It’s hard for a business mind to imagine reasons for the long data processing cycles, especially when they want their business idea to become a dominant force in their respective domains, and they know that likes of Google, Facebook and Apple are daily analyzing and processing petabytes of user generated data.