Google Maps Powered Location Intelligence Solutions for Media and Advertising

Harness the Power of Location Intelligence to Deliver Localized Content and Digital Ads

With location intelligence solutions, use interactive maps to inform your readers about the news or events that matters to them, or add tangible insights into your business decisions if you sell digital advertising solutions. Use location based real time information to deliver context sensitive, personalized, and highly effective digital advertising campaigns that maximize engagements and ROI.

Identify and visualize potential markets on map for customers to target ads

Deliver right message, to the right customer, in the right context, at the right time

Use location to identify market opportunities and threats

Use Location intelligence to get a sense of customer demographics and invest on ads based on that

Capabilities

As a trusted Google Maps partner, MediaAgility provides Google Maps and Google Maps APIs services that serve as a canvas and toolset for your company to help your customers deliver context-sensitive content, identify and find location of potential customers, and build effective and targeted digital advertising strategy.

Trace out the customers and their location on a real-time map

Identify the areas with maximum customers on the map

Identify new geographic market segment

Analyze customer segmentation

Slice and dice customer data on the fly

Quickly identify target customer segments

Understand and predict customer behavior

Solutions

Over the years, location intelligence powered solutions by MediaAgility has been helping several forward-thinking companies put real-time location data at the center of their strategies to deliver localized content and ads to better target customers. The solution has been helping them effectively measure the customer journey starting from exposure to digital ads to store visit to purchase data.

Google Maps Based Visualization

The solution helps you make better decisions by visualizing key metrics on maps with multiple data layers. MediaAgility’s advanced Location intelligence and data visualization powered solution has been designed to examine patterns around where customers have been before a store visit and where they’re going next, which strongly indicates customer behavior and market trends.

Use location data to understand reader / customer demographics, target news /ads to people that truly matter to them

Before placing ads, identify how your customer base differs based on purchasing behaviors, choice of brands, region, state, or city

Use interactive maps to deliver localized content to inform your readers about the news that matters to them

Geo-Perimeter Definition

A store’s virtually defined, geo-perimeter on the map can be setup to fire notifications / ads targeted to customers when they are in close proximity, or enter, or exit the perimeter.

Create accurate, optimized geo-perimeter grid

Auto create a deliver perimeter based on distance from store or delivery time

Map orders to store to evaluate footfall in different stores

Store and Offer Locator

Add store and offer locators to digital ads. Help customers leverage ads as their sales engine to increase in-store sales by geo-coding store offers and location.

Put your geo-data on map to increase brand visibility

Drive sales opportunities and incremental visibility in search results by providing search engines with an authoritative, indexable guide to your locations

Solution syncs with your offers database and serves most relevant offers to the customers. The offers can be looked up by categories and subcategories, discount percentages etc.

Route Navigation

With Google’s geocoding engine that translates an address into its exact geographic coordinates, the solution provides fastest and optimized route to reach a store easily.

Maps to show users directions and uses real-time traffic information to find the best route to a store location

With voice navigation, user gets traffic alerts, where to turn, which lane to use, and if there’s a better route.

Location Intelligence Advisory by Google Maps Certified Consultants

Google is the leader in mapping technology with capabilities to serve very specialized business purpose. Our Advisory board help customers effectively use Google Maps.

Understanding various types and terms of licenses and choose the right one

Configuring Google Maps licenses to ensure security and appropriate usage

Understanding the Google Maps APIs

Benefits

Better strategy to reduce dependency on outdoor advertising

Improve campaign execution to attract new customers

Develop targeted digital advertising strategy

Drive revenue growth by identifying market opportunities

Mitigate risks by identifying frauds

Increase customer satisfaction with context sensitive, personalized content and ad delivery

Target right people at right time

Identify new and emerging market segments

Improved decision making in marketing

Localize your content and ads with Google Maps powered location intelligence solutions.

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Customer Success Stories

Cargo Transportation in India Takes the Digital Road with SmartShift by Mahindra, MediaAgility and Google Cloud

AssetTrackr’s Robust Vehicle Tracking Solution Maps Their Mobile Assets On Google Maps With MediaAgility

Delivering food from the best neighborhood restaurants to the urban foodie in 40 minutes or less using Google Maps APIs.

Now Released : Free eBook by MediaAgility | The Definitive Guide to Location Intelligence for Your Business

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Insights

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