In the fiercely competitive market of food delivery, the delivery time makes up for a huge differentiator. Here’s the story about how MediaAgility leveraged location intelligence powered by Google Maps to optimize restaurant delivery orders for a leading pizza chain.
One day we received a call from Kevin Richards*. Kevin is Chief Operating Officer of a national pizza chain with a highly dynamic customer service function. Their chain of restaurants, that has more than 10,000 stores worldwide, sells more than a million pizzas everyday via home delivery only. Kevin wanted to improve their national customer services for pizza delivery operations.
Here’s what they were dealing with…
According to Kevin, at a store, each delivery driver delivers 2 orders per hour at an average. They wanted to increase it to 3-4 orders per hour to address the challenge of increasing delivery costs.
Increasing hourly wages of delivery staff also had come up as a prominent factor contributing to increased delivery costs. Plus, their concerns largely focused on increasing profitability while enhancing customer experience with clear visibility for operations team.