The New Normal
2020 and Beyond

Chapter 4

Emotional Infrastructure

Work from home is the New Normal and managers need to trust their team members to deliver on the promise of their role. Strong social interactions based on trust and autonomy need to be developed in addressing productivity concerns. 

As compared to the other two layers, technology can only assist the heavy lifting to be done through policies and a genuine effort to bring about a change. A good starting point is to revisit the purpose of the organization, attitudes toward self-management, access to leadership, and most importantly, the efforts to foster development of a community. A lot has been written about this topic elsewhere so the scope here is limited to technology solutions that can facilitate these initiatives. 

Rich Communication

An emotionally bonded organization, like a close-knit family, relies on rich communication and becoming available for each other in a team. G Suite is an integrated solution that, if deployed properly, can bridge the geographical distance of a globally distributed team. Google Docs-, Sheets-, and Slides-based long-form communication is recommended to allow each person to develop their ideas more completely while they are in a “flow” state instead of the ASAP culture of instant messaging. 

Occasional video calls can help with decision making or quick sync between team members or for 1:1 meetings where leaders can become available and provide their undivided attention to each team member. 

Interest Groups and Support Networks

Organic rise of interest groups and support networks is a good sign of a healthy emotional infrastructure. Cloud-based applications can be custom built to meet specific organizational needs. Google Sites and Groups are G Suite’s built-in solutions that can be deployed with proper training to encourage creation of such community initiatives. MediaAgility provides a comprehensive solution set to reimagine how teams work. 

Leadership Connect

Regular live streams from the leadership team delivered in a town hall format with live Q&A is a great way to connect with a global team. Recorded sessions can be made available for those who are unable to attend. The leadership team can also make full use of such technologies to clarify and reinforce the organization’s vision and purpose. Such purpose-driven organizations with self-management practices succeed in creating an emotional alignment across the board.

We have just scratched the surface here with what is possible when digital technologies provide a strong backbone for transformation across the infrastructure layers. This combined with accessible leadership, clarity of purpose, innovative digital initiatives, and exceptional services from expert partners can enable organizations to prepare for the New Normal.

© 2022 MediaAgility Inc. All Rights Reserved      Page 14

© 2022 MediaAgility Inc. All Rights Reserved
Page 14