With this industry kit, we help you to address the question of ‘How to add location to your business strategy?’ and set your location objectives on the path of a location-enabled transformational journey. If you are a CXO or responsible for running the Operations at your company AND if you wish to build your foundation on the pursuit of adding the “where” to all your new BI and analytic projects, this industry kit could really move the needle for you!
Our goal is to practically ‘show’ through examples and stories than pouring down opinions and observations. So, we have compiled experts’ insights with some amazing stories of brands about how they successfully leveraged location intelligence to meet and exceed the challenge of innovation. With deeper insights into real-world industry problems and their solutions, we bring to you this industry kit, your ultimate go-to-guide to implement location intelligence capabilities to your food business.
Customer Success Story #1 : Here’s How With Location Intelligence, a Leading Pizza Chain Increased Orders Delivery by 75 – 100%
In the fiercely competitive market of food delivery, the delivery time makes up for a huge differentiator. Here’s the story about how MediaAgility leveraged location intelligence powered by Google Maps to optimize restaurant delivery orders for a leading pizza chain.
One day we received a call from Kevin Richards*. Kevin is Chief Operating Officer of a national pizza chain with a highly dynamic customer service function. Their chain of restaurants, that has more than 10,000 stores worldwide, sells more than a million pizzas everyday via home delivery only. Kevin wanted to improve their national customer services for pizza delivery operations.
Here’s what they were dealing with…
According to Kevin, at a store, each delivery driver delivers 2 orders per hour at an average. They wanted to increase it to 3-4 orders per hour to address the challenge of increasing delivery costs.
Increasing hourly wages of delivery staff also had come up as a prominent factor contributing to increased delivery costs. Plus, their concerns largely focused on increasing profitability while enhancing customer experience with clear visibility for operations team.