Mark works as a senior editor and visualizer with a renowned visual effects studio. Last year, for the first time he experienced immense work pressure. He worked on multiple feature films and commercials simultaneously. He loved working on multiple projects, but soon his excitement turned into exhaustion. The projects started competing over rendering time, hence demand for server and capacity clashed as release dates or deadlines approached. Mark felt frustrated and he ultimately succumbed to the idea of purchasing hundreds of additional servers to meet peak provisioning needs. Purchasing hundreds of servers gave him a respite but his studio had to switch off the servers to save power until they were needed again.
Professionals like Mark at various creative, visual effects studios face problems while dealing with rendering and resource-intensive image processing tasks, storage issues, complex post-production processes, and content archival – and that takes their focus away from creating engaging content.
Good news is, Media and Entertainment industry is eventually picking up the momentum of choosing the digital route with increased usage of cloud computing. Google is one of the fastest emerging cloud solution provider that is helping small, medium, or world-class creative studios, digital media and advertising companies augment and run their existing operations like a breeze.
Listed here are top five ways how Google Cloud can help a Media and Entertainment business focus on creativity, delight audiences, and grow their business without having to worry about technology infrastructure.