Whirlpool Corporation (NYSE:WHR) is the number one appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy.
For generations, Whirlpool Corporation has been creating purposeful innovation and helping people make the most of time so they can focus on what really matters – their families and their lives. In everything we do, and for generations to come, we will sustain our commitment to make each experience an extraordinary one.
Obsolete systems eclipsed the power of collaboration
“Whirlpool requirement was to have a global and online address book with a personal profile for every employees” – Giulia Gerini, HEI PM, Whirlpool EMEA
Whirlpool has approximately 93,000 employees with the workforce dispersed all across the globe, instant and hassle-free connectivity was a critical business challenge. This challenge was compounded by the complex and distributed organisational structure. This left employees frustrated while they tried to find and connect with coworkers to collaborate and make real-time business decisions.
Connectivity: The legacy system was more of an employee information database. It lacked connectivity and did not empower or inspire any employee to find and connect with their coworkers.
Accessibility: The system was not mobile and could only be accessed within the internal office network.
Usability: The legacy system was visually out-of-date and did not encourage user adoption. Since there was no smart search criteria, employees were unable to find their coworkers by department, skills, interests, office location and more.
Data Maintenance and expenses: Whirlpool faced significant IT costs for maintaining and updating employee profiles. Also, there was an expense and hassle of managing data in multiple locations.
The company wanted a cost-effective solution that provided smart and filtered search criteria, and that was smartly designed to deliver a simplified user experience on web and mobile.
Search, Discover and Connect: Bringing together 93,000 employees on one platform
“Whitepages features organizational information on each person’s profile page. This means that when someone searches for a colleague, in addition to their contact details, they will be able to find the name of their manager, peers and direct reports. In addition, with the new release of the App, if I receive a call and I don’t have the number stored on my phone, a caller ID notification appears with the option to save the contact on my phone.” – Giulia Gerini